As from 6 January 2020, 100% of micro-donations made via the Rounding Up cashier initiative are contributed to the Jane Goodall Institute for its “Save the chimpanzee forest in Senegal” project.
As the last chimpanzee habitat in Senegal, the Dindéfélo commune forests are threatened by deforestation, caused by human activities (such as agriculture) and global warming, which cause droughts and floods.
When their natural habitat is threatened, chimpanzees migrate to villages in search of food, which creates conflicts with humans and in turn threatens the survival of their species even more.
To counter this phenomenon, the Jane Goodall Institute leads reforestation of chimpanzee natural habitat initiatives and works on economic alternatives to poaching for local populations. The association carries out most of this work with women, who bear the load of agricultural work in the community.