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Start 2020 by supporting the Jane Goodall Institute with the Rounding Up cashier initiative in all Maisons du Monde stores in France
As from 6 January 2020, 100% of micro-donations made via the Rounding Up cashier initiative are contributed to the Jane Goodall Institute for its “Save the chimpanzee forest in Senegal” project.
Zoom on the Jane Goodall Institute and its chimpanzee habitat preservation project
As the last chimpanzee habitat in Senegal, the Dindéfélo commune forests are threatened by deforestation, caused by human activities (such as agriculture) and global warming, which cause droughts and floods.
When their natural habitat is threatened, chimpanzees migrate to villages in search of food, which creates conflicts with humans and in turn threatens the survival of their species even more.
To counter this phenomenon, the Jane Goodall Institute leads reforestation of chimpanzee natural habitat initiatives and works on economic alternatives to poaching for local populations. The association carries out most of this work with women, who bear the load of agricultural work in the community.
The funds collected through Rounding Up are used towards:
- reforestation initiatives for chimpanzee habitat,
- work with local populations on economic alternatives to poaching.
For more information, click on the Foundation project page or on the association website!
