Our actions in 2025

In this context, we supported 17 nonprofit projects in 2025, all working to protect forests and maintain trees outside of forests in Europe, by and for local communities.

2025 was a symbolic year for the Maisons du Monde Foundation: 10 years of commitment and nearly €9.5 million raised to help our partners preserve trees and forests around the world in collaboration with local communities. Over the past decade, each of our partners, customers and Maisons du Monde employees has played a vital role — whether by taking action on the ground or by making donations — demonstrating how collective effort can serve the natural world.

In 2025, the Maisons du Monde Foundation brought its mission to life by producing a documentary series immersing viewers in the heart of the projects we support and highlighting the tangible impact of every contribution. This commitment continued with the publication of our solidarity book, Voyages au cœur des forêts, released on Earth Day in April 2025. Conceived as a travel guide, the book introduces readers to the women and men who live in harmony with forests and work towards their preservation through projects supported by the Maisons du Monde Foundation over the past ten years. All profits were donated to our charity partners: Cœur de Forêt in France, which also benefited from checkout micro-donations collected during the period, and also the University of Milan in Italy, and the Plant for the Planet Foundation in Spain.

There is clearly a need to raise awareness across society of the issues involved in combating deforestation, so we are also working to raise awareness among all our stakeholders. Thanks to the commitment of our customers and employees, the interactive workshops organised as part of our anniversary celebrations in April and June provided real opportunities to share experiences and learn about the natural world. Our customers were invited to watch our documentaries in-store and get hands-on experience by creating their own kokedama. Meanwhile, we mobilised our employees together with our partners through workshops focused on tree planting and seed collection.

Continuing our collective mission involves working with local communities to support local organisations dedicated to preserving forest ecosystems. Every encounter, every conversation, and every action reminds us of the importance of learning from one another and of the urgent need to work together to protect the environment.

Hélène Guiet, CSR, Quality, and Maisons du Monde Foundation Director.

A whole world of projects

In 2025, we supported 17 non-profit projects in 10 countries worldwide, contributing to forest conservation and the protection of trees outside forests. Of these projects, 11 are in countries of the Global South and 6 in Europe.

Four of these collaborations were funded by micro-donations from Maisons du Monde customers at checkout in France. These organisations, which follow the same selection process as projects funded by our own resources, are chosen by Maisons du Monde employees through an annual “favourite” vote.

Across all projects, we renewed five associations in 2025 to continue supporting long-term initiatives.

Forest conservation

Trees do so many things for us, including conserving biodiversity, fighting climate change, protecting soils and improving water quality. In order to protect them, we are supporting those on the ground all over the world.

1. We contribute to the preservation of the most endangered forests in developing countries.

According to the 2025 report of the Food and Agriculture Organization (FAO), 10.9 million hectares of forest are lost each year due to deforestation. Given the urgency to act, we supported 11 projects in 2025 focused on preserving trees and forests in developing countries, thereby protecting nearly 32,000 hectares of forest (roughly the size of Malta), safeguarding 1,300 plant and animal species, and planting 2.6 million trees.

Water and forests are closely linked on the island of Flores, Indonesia. To protect these vital resources, the Cœur de Forêt organisation works with local communities to preserve forests around waterways, particularly through agroforestry and the development of sustainably managed, profitable industries such as vanilla cultivation and essential oil production. In return, residents commit to abandoning slash-and-burn agriculture and livestock farming — techniques still widely used on the island and contributing to deforestation.

2025 marked a significant milestone in our collaboration with the Maisons du Monde Foundation. We were honoured to be associated with its 10th anniversary and to benefit from checkout micro-donations in stores, as well as its solidarity book.

Thanks to this support in 2025, we were able to continue our work in the Wolomeze forest, covering nearly 10,000 hectares and promoting dialogue between local authorities and communities for better management of natural resources.

Twenty-five water sources essential to village life have been preserved by demarcating them, reducing damage from slash-and-burn farming and livestock trampling, and helping dozens of producers adopt agroecological practices. This long-standing relationship of trust with the Maisons du Monde Foundation helps ensure a positive and lasting impact for local communities and future generations.

Charlotte Meyrueis, director of the Cœur de Forêt association. 

Check out the Coeur de Forêt project page to learn more about our goals.

   2. We contribute to the valorization and preservation of trees outside forests in Europe.

Beyond forest ecosystems, trees play a vital role and must be protected to help stop biodiversity loss. This is why, in 2025, the Maisons du Monde Foundation supported 6 projects aimed at promoting and preserving trees in urban and rural areas across France, Spain, and Italy, with more than 460 kilometres of hedges regenerated or replanted during the year.

Along the edges of fields or within hedgerows, trees and hedges shape the landscape, protect the soil from erosion, and provide a refuge for thousands of species. However, intensive farming threatens this fragile balance, while hedges continue to vanish rapidly across France. To protect this environment, the organisation Des Enfants et des Arbres is replanting hedges and trees with farmers, assisted by children, across the French countryside. These actions also help instil a desire in children to protect their environment, while fostering a sense of solidarity with farmers.

What if planting trees with farmers became a key part of children’s education? A ritual that encourages them to put down roots in the world and help make it a better place. What if the future of sustainable agriculture became a guiding principle in education?

With 23,500 km of hedges vanishing each year in France, Des Enfants et des Arbres is making the replanting of hedges a rallying point for civic engagement. Thanks to checkout micro-donations from Maisons du Monde customers, 974 children have been able to plant 7,280 trees alongside 28 farmers.

Together, we are promoting agroecology and education focused on the living world. Supported by the Maisons du Monde Foundation, we help teachers adopt collaborative, hands-on practices with a local focus, using awareness-raising tools that combine theory and practical application.

The aim is to encourage cooperation between pupils and their local communities. To ensure that children’s hope for the future does not fade alongside biodiversity loss, the association’s projects foster their sense of civic responsibility, boost their self-confidence, and inspire hope.

Marie-France Barrier, founder of the Des Enfants et des Arbres association. 

Want to find out more about the Des Enfants et des Arbres goals? Visit our project page. 

Promoting environmental awareness

Because forest conservation requires awareness and action at both the individual and collective levels, the Maisons du Monde Foundation’s partner organisations raised awareness among 470,000 people in 2025, including more than 180,000 children, through the projects they supported.

To amplify this movement, we also implement our own environmental awareness programmes.

1. Raising Awareness Among Customers 

Checkout round-up micro-donations

Maisons du Monde customers have the opportunity to make a micro-donation at checkout in stores across France, benefiting associations supported by the Maisons du Monde Foundation. This initiative helps raise funds to support projects aimed at preserving trees and forests.

In 2025 : 

• Over 1.2 million checkout round-up donations from Maisons du Monde customers.
• Over €220,000 was donated to four organisations committed to preserving trees and forests.

Visit the dedicated page to learn more.

10-Year Celebration Initiative

For its 10th anniversary, the Maisons du Monde Foundation stepped up its efforts to raise awareness among customers. The sale of the solidarity book Voyages au cœur des forêts in Maisons du Monde stores in France, Italy and Spain, together with events organised in selected stores in April and June 2025, helped raise awareness among customers of our commitment. These included screenings of documentary films created for the anniversary, shown on in-store screens, as well as kokedama workshops encouraging participants to reconnect with nature.

To find out more, visit the page dedicated to the initiatives launched to mark the 10th anniversary of the Maisons du Monde Foundation.

   2. Engaging & Raising Awareness Among Employees

To mark the 10th anniversary of the Maisons du Monde Foundation in September, employees visited project sites to take part in a day of awareness-raising and collective reflection. Working alongside Fonds pour l’Arbre in Nantes, Cœur de forêt in Paris, Des Espèces Parmi’Lyon in Lyon, and Germ in Marseille, they planted trees, learned to identify different plant species, collected seeds, and helped process fruit pulp.
These hands-on experiences brought teams together and strengthened their awareness of the issues supported by the Maisons du Monde Foundation.

Interested in learning more about our projects? Stay updated and discover all the upcoming news for 2026 by following us on LinkedIn and Instagram!